BRAND PORTFOLIO PERFORMANCE

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Time period	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
MILDRONATE
WoW	37 561	14.7%	12.8%	-0.1	47 827 250	15.2%	18.5%	-0.1	15.8%
MoM	161 068	7.0%	13.0%	-0.2	205 455 127	5.1%	19.1%	-0.2	15.1%
YTD	1 784 056	-19.0%	10.1%	-0.1	2 283 112 884	0.3%	14.2%	1.1	-18.6%
MAT	2 028 564	-19.5%	10.0%	0	2 574 922 474	0.5%	14.1%	1.2	-19.3%
KAPSIKAM
WoW	15 501	6.9%	2.4%	-0.1	12 951 550	6.1%	3.7%	-0.2	12.3%
MoM	68 617	16.2%	2.6%	0.2	57 839 013	16.4%	4.1%	0.3	6.5%
YTD	619 521	-14.8%	2.3%	-0.2	527 778 690	5.2%	3.7%	0	-5.5%
MAT	716 509	-16.7%	2.3%	-0.3	604 642 533	4.6%	3.8%	0	-6.4%
VIPROSAL
WoW	10 105	12.5%	1.5%	0	8 095 697	12.6%	2.2%	0	12.3%
MoM	42 183	9.0%	1.5%	0	34 222 583	9.7%	2.3%	0.1	6.5%
YTD	411 460	-26.9%	1.4%	-0.4	331 701 632	-7.9%	2.2%	-0.3	-6.0%
MAT	470 905	-29.1%	1.5%	-0.5	377 007 982	-8.1%	2.2%	-0.3	-6.9%
SULFARGIN
WoW	1 814	22.2%	0.5%	0	1 674 487	19.9%	0.9%	0.1	9.0%
MoM	7 972	16.0%	0.4%	0.1	6 924 161	12.7%	0.8%	0.1	-0.5%
YTD	67 683	-8.9%	0.4%	-0.1	64 148 571	2.8%	0.7%	-0.1	7.1%
MAT	75 113	-14.6%	0.4%	-0.1	70 870 630	-0.7%	0.7%	-0.1	6.1%
APILAC
WoW	437	38.3%	26.0%	4.6	254 426	23.3%	40.6%	0.9	13.8%
MoM	1 887	-25.6%	24.0%	-3.8	1 247 371	-25.9%	46.6%	-9.8	-13.7%
YTD	32 720	-39.6%	27.2%	-5.8	25 319 178	-33.5%	65.8%	-7.8	-26.8%
MAT	37 273	-39.4%	26.9%	-6.1	28 998 963	-32.0%	66.0%	-7.4	-25.6%

YTD

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
MILDRONATE	1 784 056	-19.0%	10.1%	-0.1	2 283 112 884	0.3%	14.2%	1.1	-18.6%
KAPSIKAM	619 521	-14.8%	2.3%	-0.2	527 778 690	5.2%	3.7%	0	-5.5%
VIPROSAL	411 460	-26.9%	1.4%	-0.4	331 701 632	-7.9%	2.2%	-0.3	-6.0%
SULFARGIN	67 683	-8.9%	0.4%	-0.1	64 148 571	2.8%	0.7%	-0.1	7.1%
APILAC	32 720	-39.6%	27.2%	-5.8	25 319 178	-33.5%	65.8%	-7.8	-26.8%

MAT

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
MILDRONATE	2 028 564	-19.5%	10.0%	0	2 574 922 474	0.5%	14.1%	1.2	-19.3%
KAPSIKAM	716 509	-16.7%	2.3%	-0.3	604 642 533	4.6%	3.8%	0	-6.4%
VIPROSAL	470 905	-29.1%	1.5%	-0.5	377 007 982	-8.1%	2.2%	-0.3	-6.9%
SULFARGIN	75 113	-14.6%	0.4%	-0.1	70 870 630	-0.7%	0.7%	-0.1	6.1%
APILAC	37 273	-39.4%	26.9%	-6.1	28 998 963	-32.0%	66.0%	-7.4	-25.6%

WoW

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
MILDRONATE	37 561	14.7%	12.8%	-0.1	47 827 250	15.2%	18.5%	-0.1	15.8%
KAPSIKAM	15 501	6.9%	2.4%	-0.1	12 951 550	6.1%	3.7%	-0.2	12.3%
VIPROSAL	10 105	12.5%	1.5%	0	8 095 697	12.6%	2.2%	0	12.3%
SULFARGIN	1 814	22.2%	0.5%	0	1 674 487	19.9%	0.9%	0.1	9.0%
APILAC	437	38.3%	26.0%	4.6	254 426	23.3%	40.6%	0.9	13.8%

MoM

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
MILDRONATE	161 068	7.0%	13.0%	-0.2	205 455 127	5.1%	19.1%	-0.2	15.1%
KAPSIKAM	68 617	16.2%	2.6%	0.2	57 839 013	16.4%	4.1%	0.3	6.5%
VIPROSAL	42 183	9.0%	1.5%	0	34 222 583	9.7%	2.3%	0.1	6.5%
SULFARGIN	7 972	16.0%	0.4%	0.1	6 924 161	12.7%	0.8%	0.1	-0.5%
APILAC	1 887	-25.6%	24.0%	-3.8	1 247 371	-25.9%	46.6%	-9.8	-13.7%

REFERENCE (RUS)

ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца

YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года

MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года

MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%

Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%

Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)

Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%

Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов

Список конкурентов можно найти в разделе “MS of competitors” в блоке каждого бренда

REFERENCE (ENG)

ABBREVIATIONS

WoW - Week Over Week - indicators for comparing the results of the current and previous week

MoM - Month Over Month - indicators for comparing the results of the* last full month* and previous full month

YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year

MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year

MS - Market Share - (Brand Sales / Category Sales)*100%

Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%

Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)

Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%

Each category is created specifically for each brand and includes the brand and its competitors

The list of competitors can be found in the subsection “MS of competitors” in sections for each brand

MILDRONATE

VALUE & VOLUME DYNAMICS

VOLUME

VALUE

MS VOLUME

MS VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "MILDRONATE"

SKU #1

## [1] "MILDRONATE CAPS 250 MG #20"

SKU #2

## [1] "MILDRONATE CAPS 250 MG #40"

SKU #3

## [1] "MILDRONATE CAPS 500 MG #30"

SKU #4

## [1] "MILDRONATE CAPS 500 MG #60"

SKU #5

## [1] "MILDRONATE CAPS 500 MG #90"

TRPS vs SALES (weekly)

Total Sales

## [1] "MILDRONATE"

SKU #1

## [1] "MILDRONATE CAPS 250 MG #20"

SKU #2

## [1] "MILDRONATE CAPS 250 MG #40"

SKU #3

## [1] "MILDRONATE CAPS 500 MG #30"

SKU #4

## [1] "MILDRONATE CAPS 500 MG #60"

SKU #5

## [1] "MILDRONATE CAPS 500 MG #90"

MS OF COMPETITORS: CARDIOLOGICAL PREPARATIONS BASED ON MELDONIUM

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

KAPSIKAM

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

MS VALUE

VOLUME

VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "KAPSIKAM"

SKU #1

## [1] "KAPSIKAM UNGUENT FOR EXT USE 15 G #1"

SKU #2

## [1] "KAPSIKAM UNGUENT FOR EXT USE 30 G #1"

SKU #3

## [1] "KAPSIKAM UNGUENT FOR EXT USE 50 G #1"

TRPS vs SALES (weekly)

Total Sales

## [1] "KAPSIKAM"

SKU #1

## [1] "KAPSIKAM UNGUENT FOR EXT USE 15 G #1"

SKU #2

## [1] "KAPSIKAM UNGUENT FOR EXT USE 30 G #1"

SKU #3

## [1] "KAPSIKAM UNGUENT FOR EXT USE 50 G #1"

MS OF COMPETITORS: KAPSIKAM COMPETITORS

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

VIPROSAL

VALUE & VOLUME DYNAMICS

VOLUME

VALUE

MS VOLUME

MS VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "VIPROSAL"

SKU #1

## [1] "VIPROSAL B UNGUENT FOR EXT USE 30 G #1"

SKU #2

## [1] "VIPROSAL B UNGUENT FOR EXT USE 50 G #1"

SKU #3

## [1] "VIPROSAL B UNGUENT FOR EXT USE 75 G #1"

TRPS vs SALES (weekly)

Total Sales

## [1] "VIPROSAL"

SKU #1

## [1] "VIPROSAL B UNGUENT FOR EXT USE 30 G #1"

SKU #2

## [1] "VIPROSAL B UNGUENT FOR EXT USE 50 G #1"

SKU #3

## [1] "VIPROSAL B UNGUENT FOR EXT USE 75 G #1"

MS OF COMPETITORS: VIPROSAL COMPETITORS

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

SULFARGIN

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

MS VALUE

VOLUME

VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "SULFARGIN"

SKU #1

## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 15 G #1"

SKU #2

## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 50 G #1"

TRPS vs SALES (weekly)

Total Sales

## [1] "SULFARGIN"

SKU #1

## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 15 G #1"

SKU #2

## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 50 G #1"

MS OF COMPETITORS: TREATMENT OF WOUNDS AND BURNS

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

APILAC

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

MS VALUE

VOLUME

VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "APILAC"

SKU #1

## [1] "APILAC TABS 10 MG #25"

SKU #2

## [1] "APILAC TABS 10 MG #50"

TRPS vs SALES (weekly)

Total Sales

## [1] "APILAC"

SKU #1

## [1] "APILAC TABS 10 MG #25"

SKU #2

## [1] "APILAC TABS 10 MG #50"

MS OF COMPETITORS: APILAC

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

REFERENCE

[RUS] ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца