Update: 25.11.2025

Last week: 46 week 2025 (10.11.2025 - 16.11.2025)

Last full month: October 2025


BRAND PORTFOLIO PERFORMANCE

One-pager

Time period Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
MILDRONATE
WoW 37 561 14.7% 12.8% -0.1 47 827 250 15.2% 18.5% -0.1 15.8%
MoM 161 068 7.0% 13.0% -0.2 205 455 127 5.1% 19.1% -0.2 15.1%
YTD 1 784 056 -19.0% 10.1% -0.1 2 283 112 884 0.3% 14.2% 1.1 -18.6%
MAT 2 028 564 -19.5% 10.0% 0 2 574 922 474 0.5% 14.1% 1.2 -19.3%
KAPSIKAM
WoW 15 501 6.9% 2.4% -0.1 12 951 550 6.1% 3.7% -0.2 12.3%
MoM 68 617 16.2% 2.6% 0.2 57 839 013 16.4% 4.1% 0.3 6.5%
YTD 619 521 -14.8% 2.3% -0.2 527 778 690 5.2% 3.7% 0 -5.5%
MAT 716 509 -16.7% 2.3% -0.3 604 642 533 4.6% 3.8% 0 -6.4%
VIPROSAL
WoW 10 105 12.5% 1.5% 0 8 095 697 12.6% 2.2% 0 12.3%
MoM 42 183 9.0% 1.5% 0 34 222 583 9.7% 2.3% 0.1 6.5%
YTD 411 460 -26.9% 1.4% -0.4 331 701 632 -7.9% 2.2% -0.3 -6.0%
MAT 470 905 -29.1% 1.5% -0.5 377 007 982 -8.1% 2.2% -0.3 -6.9%
SULFARGIN
WoW 1 814 22.2% 0.5% 0 1 674 487 19.9% 0.9% 0.1 9.0%
MoM 7 972 16.0% 0.4% 0.1 6 924 161 12.7% 0.8% 0.1 -0.5%
YTD 67 683 -8.9% 0.4% -0.1 64 148 571 2.8% 0.7% -0.1 7.1%
MAT 75 113 -14.6% 0.4% -0.1 70 870 630 -0.7% 0.7% -0.1 6.1%
APILAC
WoW 437 38.3% 26.0% 4.6 254 426 23.3% 40.6% 0.9 13.8%
MoM 1 887 -25.6% 24.0% -3.8 1 247 371 -25.9% 46.6% -9.8 -13.7%
YTD 32 720 -39.6% 27.2% -5.8 25 319 178 -33.5% 65.8% -7.8 -26.8%
MAT 37 273 -39.4% 26.9% -6.1 28 998 963 -32.0% 66.0% -7.4 -25.6%

YTD

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
MILDRONATE 1 784 056 -19.0% 10.1% -0.1 2 283 112 884 0.3% 14.2% 1.1 -18.6%
KAPSIKAM 619 521 -14.8% 2.3% -0.2 527 778 690 5.2% 3.7% 0 -5.5%
VIPROSAL 411 460 -26.9% 1.4% -0.4 331 701 632 -7.9% 2.2% -0.3 -6.0%
SULFARGIN 67 683 -8.9% 0.4% -0.1 64 148 571 2.8% 0.7% -0.1 7.1%
APILAC 32 720 -39.6% 27.2% -5.8 25 319 178 -33.5% 65.8% -7.8 -26.8%

MAT

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
MILDRONATE 2 028 564 -19.5% 10.0% 0 2 574 922 474 0.5% 14.1% 1.2 -19.3%
KAPSIKAM 716 509 -16.7% 2.3% -0.3 604 642 533 4.6% 3.8% 0 -6.4%
VIPROSAL 470 905 -29.1% 1.5% -0.5 377 007 982 -8.1% 2.2% -0.3 -6.9%
SULFARGIN 75 113 -14.6% 0.4% -0.1 70 870 630 -0.7% 0.7% -0.1 6.1%
APILAC 37 273 -39.4% 26.9% -6.1 28 998 963 -32.0% 66.0% -7.4 -25.6%

WoW

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
MILDRONATE 37 561 14.7% 12.8% -0.1 47 827 250 15.2% 18.5% -0.1 15.8%
KAPSIKAM 15 501 6.9% 2.4% -0.1 12 951 550 6.1% 3.7% -0.2 12.3%
VIPROSAL 10 105 12.5% 1.5% 0 8 095 697 12.6% 2.2% 0 12.3%
SULFARGIN 1 814 22.2% 0.5% 0 1 674 487 19.9% 0.9% 0.1 9.0%
APILAC 437 38.3% 26.0% 4.6 254 426 23.3% 40.6% 0.9 13.8%

MoM

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
MILDRONATE 161 068 7.0% 13.0% -0.2 205 455 127 5.1% 19.1% -0.2 15.1%
KAPSIKAM 68 617 16.2% 2.6% 0.2 57 839 013 16.4% 4.1% 0.3 6.5%
VIPROSAL 42 183 9.0% 1.5% 0 34 222 583 9.7% 2.3% 0.1 6.5%
SULFARGIN 7 972 16.0% 0.4% 0.1 6 924 161 12.7% 0.8% 0.1 -0.5%
APILAC 1 887 -25.6% 24.0% -3.8 1 247 371 -25.9% 46.6% -9.8 -13.7%

REFERENCE (RUS)

ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца

YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года

MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года


MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%

Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%

Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)

Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%

Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов

Список конкурентов можно найти в разделе “MS of competitors” в блоке каждого бренда

REFERENCE (ENG)

ABBREVIATIONS

WoW - Week Over Week - indicators for comparing the results of the current and previous week

MoM - Month Over Month - indicators for comparing the results of the* last full month* and previous full month

YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year

MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year


MS - Market Share - (Brand Sales / Category Sales)*100%

Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%

Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)

Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%

Each category is created specifically for each brand and includes the brand and its competitors

The list of competitors can be found in the subsection “MS of competitors” in sections for each brand


MILDRONATE


VALUE & VOLUME DYNAMICS

VOLUME


VALUE

MS VOLUME

MS VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "MILDRONATE"

SKU #1

## [1] "MILDRONATE CAPS 250 MG #20"

SKU #2

## [1] "MILDRONATE CAPS 250 MG #40"

SKU #3

## [1] "MILDRONATE CAPS 500 MG #30"

SKU #4

## [1] "MILDRONATE CAPS 500 MG #60"

SKU #5

## [1] "MILDRONATE CAPS 500 MG #90"

TRPS vs SALES (weekly)

Total Sales

## [1] "MILDRONATE"

SKU #1

## [1] "MILDRONATE CAPS 250 MG #20"

SKU #2

## [1] "MILDRONATE CAPS 250 MG #40"

SKU #3

## [1] "MILDRONATE CAPS 500 MG #30"

SKU #4

## [1] "MILDRONATE CAPS 500 MG #60"

SKU #5

## [1] "MILDRONATE CAPS 500 MG #90"

MS OF COMPETITORS: CARDIOLOGICAL PREPARATIONS BASED ON MELDONIUM

MS VOLUME (weekly)


MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)


KAPSIKAM


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "KAPSIKAM"

SKU #1

## [1] "KAPSIKAM UNGUENT FOR EXT USE 15 G #1"

SKU #2

## [1] "KAPSIKAM UNGUENT FOR EXT USE 30 G #1"

SKU #3

## [1] "KAPSIKAM UNGUENT FOR EXT USE 50 G #1"

TRPS vs SALES (weekly)

Total Sales

## [1] "KAPSIKAM"

SKU #1

## [1] "KAPSIKAM UNGUENT FOR EXT USE 15 G #1"

SKU #2

## [1] "KAPSIKAM UNGUENT FOR EXT USE 30 G #1"

SKU #3

## [1] "KAPSIKAM UNGUENT FOR EXT USE 50 G #1"

MS OF COMPETITORS: KAPSIKAM COMPETITORS

MS VOLUME (weekly)


MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)


VIPROSAL


VALUE & VOLUME DYNAMICS

VOLUME


VALUE

MS VOLUME

MS VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "VIPROSAL"

SKU #1

## [1] "VIPROSAL B UNGUENT FOR EXT USE 30 G #1"

SKU #2

## [1] "VIPROSAL B UNGUENT FOR EXT USE 50 G #1"

SKU #3

## [1] "VIPROSAL B UNGUENT FOR EXT USE 75 G #1"

TRPS vs SALES (weekly)

Total Sales

## [1] "VIPROSAL"

SKU #1

## [1] "VIPROSAL B UNGUENT FOR EXT USE 30 G #1"

SKU #2

## [1] "VIPROSAL B UNGUENT FOR EXT USE 50 G #1"

SKU #3

## [1] "VIPROSAL B UNGUENT FOR EXT USE 75 G #1"

MS OF COMPETITORS: VIPROSAL COMPETITORS

MS VOLUME (weekly)


MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)


SULFARGIN


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "SULFARGIN"

SKU #1

## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 15 G #1"

SKU #2

## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 50 G #1"

TRPS vs SALES (weekly)

Total Sales

## [1] "SULFARGIN"

SKU #1

## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 15 G #1"

SKU #2

## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 50 G #1"

MS OF COMPETITORS: TREATMENT OF WOUNDS AND BURNS

MS VOLUME (weekly)


MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)


APILAC


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "APILAC"

SKU #1

## [1] "APILAC TABS 10 MG #25"

SKU #2

## [1] "APILAC TABS 10 MG #50"

TRPS vs SALES (weekly)

Total Sales

## [1] "APILAC"

SKU #1

## [1] "APILAC TABS 10 MG #25"

SKU #2

## [1] "APILAC TABS 10 MG #50"

MS OF COMPETITORS: APILAC

MS VOLUME (weekly)


MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

REFERENCE

[RUS] ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца

YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года

MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года


MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%

Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%

Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)

Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%

Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов

Список конкурентов можно найти в разделе “MS of competitors” в блоке каждого бренда


[ENG] ABBREVIATIONS

WoW - Week Over Week - indicators for comparing the results of the current and previous week

MoM - Month Over Month - indicators for comparing the results of the last full month and previous full month

YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year

MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year


MS - Market Share - (Brand Sales / Category Sales)*100%

Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%

Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)

Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%

Each category is created specifically for each brand and includes the brand and its competitors

The list of competitors can be found in the subsection “MS of competitors” in sections for each brand

DATA SOURCES:

DSM: Sales

Palomars: TRPs

MI: Fact Digital Costs

MI Estimated Costs: TV costs