Update: 25.11.2025
Last week: 46 week 2025 (10.11.2025 - 16.11.2025)
Last full month: October 2025
| Time period | Volume, packs | Change, % | MS Volume | Change, p.p. | Value, rur | Change, % | MS Value | Change, p.p. | Cat. Volume Change, % |
|---|---|---|---|---|---|---|---|---|---|
| MILDRONATE | |||||||||
| WoW | 37 561 | 14.7% | 12.8% | -0.1 | 47 827 250 | 15.2% | 18.5% | -0.1 | 15.8% |
| MoM | 161 068 | 7.0% | 13.0% | -0.2 | 205 455 127 | 5.1% | 19.1% | -0.2 | 15.1% |
| YTD | 1 784 056 | -19.0% | 10.1% | -0.1 | 2 283 112 884 | 0.3% | 14.2% | 1.1 | -18.6% |
| MAT | 2 028 564 | -19.5% | 10.0% | 0 | 2 574 922 474 | 0.5% | 14.1% | 1.2 | -19.3% |
| KAPSIKAM | |||||||||
| WoW | 15 501 | 6.9% | 2.4% | -0.1 | 12 951 550 | 6.1% | 3.7% | -0.2 | 12.3% |
| MoM | 68 617 | 16.2% | 2.6% | 0.2 | 57 839 013 | 16.4% | 4.1% | 0.3 | 6.5% |
| YTD | 619 521 | -14.8% | 2.3% | -0.2 | 527 778 690 | 5.2% | 3.7% | 0 | -5.5% |
| MAT | 716 509 | -16.7% | 2.3% | -0.3 | 604 642 533 | 4.6% | 3.8% | 0 | -6.4% |
| VIPROSAL | |||||||||
| WoW | 10 105 | 12.5% | 1.5% | 0 | 8 095 697 | 12.6% | 2.2% | 0 | 12.3% |
| MoM | 42 183 | 9.0% | 1.5% | 0 | 34 222 583 | 9.7% | 2.3% | 0.1 | 6.5% |
| YTD | 411 460 | -26.9% | 1.4% | -0.4 | 331 701 632 | -7.9% | 2.2% | -0.3 | -6.0% |
| MAT | 470 905 | -29.1% | 1.5% | -0.5 | 377 007 982 | -8.1% | 2.2% | -0.3 | -6.9% |
| SULFARGIN | |||||||||
| WoW | 1 814 | 22.2% | 0.5% | 0 | 1 674 487 | 19.9% | 0.9% | 0.1 | 9.0% |
| MoM | 7 972 | 16.0% | 0.4% | 0.1 | 6 924 161 | 12.7% | 0.8% | 0.1 | -0.5% |
| YTD | 67 683 | -8.9% | 0.4% | -0.1 | 64 148 571 | 2.8% | 0.7% | -0.1 | 7.1% |
| MAT | 75 113 | -14.6% | 0.4% | -0.1 | 70 870 630 | -0.7% | 0.7% | -0.1 | 6.1% |
| APILAC | |||||||||
| WoW | 437 | 38.3% | 26.0% | 4.6 | 254 426 | 23.3% | 40.6% | 0.9 | 13.8% |
| MoM | 1 887 | -25.6% | 24.0% | -3.8 | 1 247 371 | -25.9% | 46.6% | -9.8 | -13.7% |
| YTD | 32 720 | -39.6% | 27.2% | -5.8 | 25 319 178 | -33.5% | 65.8% | -7.8 | -26.8% |
| MAT | 37 273 | -39.4% | 26.9% | -6.1 | 28 998 963 | -32.0% | 66.0% | -7.4 | -25.6% |
| Brand | Volume, packs | Change, % | MS Volume | Change, p.p. | Value, rur | Change, % | MS Value | Change, p.p. | Cat. Volume Change, % |
|---|---|---|---|---|---|---|---|---|---|
| MILDRONATE | 1 784 056 | -19.0% | 10.1% | -0.1 | 2 283 112 884 | 0.3% | 14.2% | 1.1 | -18.6% |
| KAPSIKAM | 619 521 | -14.8% | 2.3% | -0.2 | 527 778 690 | 5.2% | 3.7% | 0 | -5.5% |
| VIPROSAL | 411 460 | -26.9% | 1.4% | -0.4 | 331 701 632 | -7.9% | 2.2% | -0.3 | -6.0% |
| SULFARGIN | 67 683 | -8.9% | 0.4% | -0.1 | 64 148 571 | 2.8% | 0.7% | -0.1 | 7.1% |
| APILAC | 32 720 | -39.6% | 27.2% | -5.8 | 25 319 178 | -33.5% | 65.8% | -7.8 | -26.8% |
| Brand | Volume, packs | Change, % | MS Volume | Change, p.p. | Value, rur | Change, % | MS Value | Change, p.p. | Cat. Volume Change, % |
|---|---|---|---|---|---|---|---|---|---|
| MILDRONATE | 2 028 564 | -19.5% | 10.0% | 0 | 2 574 922 474 | 0.5% | 14.1% | 1.2 | -19.3% |
| KAPSIKAM | 716 509 | -16.7% | 2.3% | -0.3 | 604 642 533 | 4.6% | 3.8% | 0 | -6.4% |
| VIPROSAL | 470 905 | -29.1% | 1.5% | -0.5 | 377 007 982 | -8.1% | 2.2% | -0.3 | -6.9% |
| SULFARGIN | 75 113 | -14.6% | 0.4% | -0.1 | 70 870 630 | -0.7% | 0.7% | -0.1 | 6.1% |
| APILAC | 37 273 | -39.4% | 26.9% | -6.1 | 28 998 963 | -32.0% | 66.0% | -7.4 | -25.6% |
| Brand | Volume, packs | Change, % | MS Volume | Change, p.p. | Value, rur | Change, % | MS Value | Change, p.p. | Cat. Volume Change, % |
|---|---|---|---|---|---|---|---|---|---|
| MILDRONATE | 37 561 | 14.7% | 12.8% | -0.1 | 47 827 250 | 15.2% | 18.5% | -0.1 | 15.8% |
| KAPSIKAM | 15 501 | 6.9% | 2.4% | -0.1 | 12 951 550 | 6.1% | 3.7% | -0.2 | 12.3% |
| VIPROSAL | 10 105 | 12.5% | 1.5% | 0 | 8 095 697 | 12.6% | 2.2% | 0 | 12.3% |
| SULFARGIN | 1 814 | 22.2% | 0.5% | 0 | 1 674 487 | 19.9% | 0.9% | 0.1 | 9.0% |
| APILAC | 437 | 38.3% | 26.0% | 4.6 | 254 426 | 23.3% | 40.6% | 0.9 | 13.8% |
| Brand | Volume, packs | Change, % | MS Volume | Change, p.p. | Value, rur | Change, % | MS Value | Change, p.p. | Cat. Volume Change, % |
|---|---|---|---|---|---|---|---|---|---|
| MILDRONATE | 161 068 | 7.0% | 13.0% | -0.2 | 205 455 127 | 5.1% | 19.1% | -0.2 | 15.1% |
| KAPSIKAM | 68 617 | 16.2% | 2.6% | 0.2 | 57 839 013 | 16.4% | 4.1% | 0.3 | 6.5% |
| VIPROSAL | 42 183 | 9.0% | 1.5% | 0 | 34 222 583 | 9.7% | 2.3% | 0.1 | 6.5% |
| SULFARGIN | 7 972 | 16.0% | 0.4% | 0.1 | 6 924 161 | 12.7% | 0.8% | 0.1 | -0.5% |
| APILAC | 1 887 | -25.6% | 24.0% | -3.8 | 1 247 371 | -25.9% | 46.6% | -9.8 | -13.7% |
ОБОЗНАЧЕНИЯ
WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели
MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца
YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года
MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года
MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%
Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%
Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)
Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%
Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов
Список конкурентов можно найти в разделе “MS of competitors” в блоке каждого бренда
ABBREVIATIONS
WoW - Week Over Week - indicators for comparing the results of the current and previous week
MoM - Month Over Month - indicators for comparing the results of the* last full month* and previous full month
YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year
MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year
MS - Market Share - (Brand Sales / Category Sales)*100%
Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%
Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)
Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%
Each category is created specifically for each brand and includes the brand and its competitors
The list of competitors can be found in the subsection “MS of competitors” in sections for each brand
## [1] "MILDRONATE"
## [1] "MILDRONATE CAPS 250 MG #20"
## [1] "MILDRONATE CAPS 250 MG #40"
## [1] "MILDRONATE CAPS 500 MG #30"
## [1] "MILDRONATE CAPS 500 MG #60"
## [1] "MILDRONATE CAPS 500 MG #90"
## [1] "MILDRONATE"
## [1] "MILDRONATE CAPS 250 MG #20"
## [1] "MILDRONATE CAPS 250 MG #40"
## [1] "MILDRONATE CAPS 500 MG #30"
## [1] "MILDRONATE CAPS 500 MG #60"
## [1] "MILDRONATE CAPS 500 MG #90"
## [1] "KAPSIKAM"
## [1] "KAPSIKAM UNGUENT FOR EXT USE 15 G #1"
## [1] "KAPSIKAM UNGUENT FOR EXT USE 30 G #1"
## [1] "KAPSIKAM UNGUENT FOR EXT USE 50 G #1"
## [1] "KAPSIKAM"
## [1] "KAPSIKAM UNGUENT FOR EXT USE 15 G #1"
## [1] "KAPSIKAM UNGUENT FOR EXT USE 30 G #1"
## [1] "KAPSIKAM UNGUENT FOR EXT USE 50 G #1"
## [1] "VIPROSAL"
## [1] "VIPROSAL B UNGUENT FOR EXT USE 30 G #1"
## [1] "VIPROSAL B UNGUENT FOR EXT USE 50 G #1"
## [1] "VIPROSAL B UNGUENT FOR EXT USE 75 G #1"
## [1] "VIPROSAL"
## [1] "VIPROSAL B UNGUENT FOR EXT USE 30 G #1"
## [1] "VIPROSAL B UNGUENT FOR EXT USE 50 G #1"
## [1] "VIPROSAL B UNGUENT FOR EXT USE 75 G #1"
## [1] "SULFARGIN"
## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 15 G #1"
## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 50 G #1"
## [1] "SULFARGIN"
## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 15 G #1"
## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 50 G #1"
## [1] "APILAC"
## [1] "APILAC TABS 10 MG #25"
## [1] "APILAC TABS 10 MG #50"
## [1] "APILAC"
## [1] "APILAC TABS 10 MG #25"
## [1] "APILAC TABS 10 MG #50"
[RUS] ОБОЗНАЧЕНИЯ
WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели
MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца
YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года
MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года
MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%
Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%
Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)
Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%
Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов
Список конкурентов можно найти в разделе “MS of competitors” в блоке каждого бренда
[ENG] ABBREVIATIONS
WoW - Week Over Week - indicators for comparing the results of the current and previous week
MoM - Month Over Month - indicators for comparing the results of the last full month and previous full month
YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year
MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year
MS - Market Share - (Brand Sales / Category Sales)*100%
Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%
Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)
Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%
Each category is created specifically for each brand and includes the brand and its competitors
The list of competitors can be found in the subsection “MS of competitors” in sections for each brand
DATA SOURCES:
DSM: Sales
Palomars: TRPs
MI: Fact Digital Costs
MI Estimated Costs: TV costs